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Business 101: Exploring Private Practice


This webinar aims to explore the business behind being an independent practitioner.  Understanding the basics necessary to build a practice can lead to a successful meaningful career.  The participants will be introduced to the importance of marketing, self-promotion, networking, and most importantly, the basic building blocks of business development.  

Learning Objectives

  1. Learn the basics of business development.
  2. Explore how to promote and market yourself.
  3. Discuss the logistics of starting a practice.
  4. Discover how to embrace your creative spirit while being business savvy.


Erica Hornthal, MA, LCPC, BC-DMT

Erica Hornthal is a licensed professional clinical counselor and board certified dance/movement therapist. She received her MA in Dance/Movement Therapy and Counseling from Columbia College Chicago in 2007.  Erica is the founder and president of North Shore Dance Therapy, Inc., a psychotherapy practice based in Chicago.  As a psychotherapist in private practice, Erica is passionate about finding ways to help individuals age well by emphasizing the mind-body connection to enable growth and healing.  Through her private practice Erica has also  been able to share her knowledge of business to encourage students and current therapists to follow a path to independence.

Continuing Education

1.0 CE
Production Date:


Price: $45.00