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California Consumer Privacy Act and AdTech

Venue

This is a virtual event, accessible online and over the phone. Access instructions will be provided after registration.

Description

How do companies optimize their digital advertising activities while complying with the CCPA? Assessing a company’s digital advertising activities in order to understand associated data flows, obligations and responsibilities can be complex, in particular where companies rely on a combination of first party and third party data, resources and technologies—including ad agencies and various third party ad tech platforms as well as DMP, MMH and CDP solutions.

In this webinar, DLA Piper’s Data Protection Privacy and Security Group will examine CCPA’s impact on programmatic and other digital advertising activities, including behavioral advertising, direct ad sales, analytics, and more. This program will also highlight the different impact of the CCPA on digital advertising activities compared to that of the GDPR and ePrivacy Directive. The goal of this webinar is to examine how companies can manage CCPA compliance while optimizing marketing ROI.

CLE:

DLA Piper LLP (US) has been certified by the State Bar of California, the Board on Continuing Legal Education of the Supreme Court of New Jersey, the New York State Continuing Legal Education Board, and the Pennsylvania Continuing Legal Education Board as an Accredited Provider. The following CLE credit is being sought:

California: 1.0 Credit (1.0 General, 0.0 Ethics)
New Jersey: 1.2 Credits (1.2 General, 0.0 Professional Responsibility)
New York: 1.0 Transitional & Non-Transitional Credit (1.0 Professional Practice, 0.0 Ethics and Professionalism)
Pennsylvania: 1.0 Credit (1.0 General, 0.0 Ethics)

CLE credit will be applied for in other states where DLA Piper has an office with the exception of Minnesota, North Carolina, and Puerto Rico.

 

For more information, please contact Nyla Devall

Presenters

Kate Lucente

Kate Lucente
Partner

Rena Mears

Rena Mears
Principal

Tracy Shapiro

Tracy Shapiro
Partner
Data Protection, Privacy and Security Practice

Continuing Education

Credits:
1.0 General
Production Date:
09/17/2019